Back Seat Marketers » Viral http://backseatmarketers.com Offering Lots of Marketing Directions Sat, 29 May 2010 14:34:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Sense of Urgency + P2P = ‘Dr Pepper is on call’ http://backseatmarketers.com/2008/11/24/sense-of-urgency-p2p-dr-pepper-is-on-call/ http://backseatmarketers.com/2008/11/24/sense-of-urgency-p2p-dr-pepper-is-on-call/#comments Mon, 24 Nov 2008 14:08:53 +0000 cory http://backseatmarketers.com/2008/11/24/sense-of-urgency-p2p-dr-pepper-is-on-call/ Being spread on Twitter is a little free promo from Dr Pepper for a free soda to everyone in America. Sure, it is an email list-build exercise like any other, but Twitter makes this incredibly viral and the ticking clock gives it a hot potato kind of feel. As an experiment in meaningless fun turned marketing event, getting the message in time (sort of, they extended it) gives you the sense of being an insider.

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Discovered thanks to popacular.com/twitter.

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