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	<title>Back Seat Marketers &#187; verizon</title>
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		<title>Global 4G LTE Platform, Broad View = Nokia</title>
		<link>http://backseatmarketers.com/2007/12/04/global-4g-lte-platform-broad-view-nokia/</link>
		<comments>http://backseatmarketers.com/2007/12/04/global-4g-lte-platform-broad-view-nokia/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 14:00:56 +0000</pubDate>
		<dc:creator>cory</dc:creator>
				<category><![CDATA[On Track]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[wireless]]></category>

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		<description><![CDATA[Apple revolutionized the cell phone industry, problem is, the company did so with a tether to a carrier that may have been the best starting solution, but lacked vision to the increasing speed of change happening in most industries.
Nokia has lined up a combo one-two-three-four punch in the past month in response:
1.  Buys Navteq [...]]]></description>
			<content:encoded><![CDATA[<p>Apple revolutionized the cell phone industry, problem is, the company did so with a tether to a carrier that may have been the best starting solution, but lacked vision to the increasing speed of change happening in most industries.</p>
<p>Nokia has lined up a combo one-two-three-four punch in the past month in response:<br />
1.  Buys Navteq to not only be focused on GPS services, but rather to be squarely in the center of converging GPS/cellular services.  The following battle over Tele Atlas has immediately proven just how valuable that deal was.<br />
2.  Announces in response to Google Android that <a href="http://news.yahoo.com/s/nm/20071106/wr_nm/nokia_google_dc" target="_blank">it supports open devices</a> and will work with the initiative.<br />
3.  In partnership with Verizon/Vodafone, Nokia endorses the <a href="http://www.intomobile.com/2007/12/03/nokia-way-to-go-verizon-lte-is-the-4g-future.html" target="_blank">emerging LTE standard</a> that will be Verizon&#8217;s North American competitive response to AT&amp;T with broad global support.<br />
4. In <a href="http://www.moconews.net/entry/419-nokia-and-universal-offer-free-music/" target="_blank">partnership with Universal</a>, adopts a new market model to offer unlimited access to Universal music for a year on its N-Series phones, which can be kept after the trial period.</p>
<p>Finally, much like Motorola that is trying to get focus on consumer interests (instead of technical ones), Nokia has transformed its organization and research on <a href="http://www.nokia.com/A4136001?newsid=1172517" target="_blank">emerging trends</a> and how it can be positioned to capitalize on them.</p>
<p>To do all of this and achieve <a href="http://today.reuters.com/news/articleinvesting.aspx?type=hotStocksNews&amp;storyID=2007-12-04T122831Z_01_L04631941_RTRUKOC_0_US-NOKIA.xml" target="_blank">20% Operating Margins</a> will be an impressive feat.  Things will continue to change quickly and many of these initiatives have a long road of execution, but lining up a vision and the right assets to support them is the first few steps.  Well played.</p>
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