Archive for the 'Transparent' Category
Branding in a 2.0 + World
Comments Published by cory September 24th, 2008 in Transparent, Rant, Branding.Gary V. does a masterful job of laying out the new branding world:
On Branding: Transparency, Disintermediation, and Silly Putty
Comments Published by cory March 30th, 2008 in Social Networks, Marketing Strategy, Building Steam, Facebook, Transparent, Disintermediation, Silly Putty.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to […]
Transparency Needed…
Comments Published by cory March 24th, 2008 in Marketing Strategy, Transparent.InvestorInsight’s John Mauldin points to the solution to the credit market. You guessed it…
“Maybe we see the formation of funds that step in to do lending the old-fashioned way. They actually look at the quality of the credit. They put some skin in the game (their risk capital) in order to securitize the debt. And […]
Getting into blogging in the last three years pushed to the forefront a challenge that I’d been avoiding: being who I am both online or off. I’m becoming more convinced that the next phase of consumer internet adoption will be about transparency.
If you don’t believe me, read how kids are freaking out that they can’t […]
My New Favorite Marketing Term: Transparency
Comments Published by cory February 23rd, 2008 in Social Networks, Marketing Strategy, Too Early, Transparent.The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken […]