Back Seat Marketers

Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
1. [...]

What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein [...]

The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken [...]

Taking a step away from designing just great products, Motorola posts an ethnographic research study that advises to focus on how to build a story uses devices and on the receiver and not just the sender. The full deck is here.

OK, so this study says to focus on social interaction, which is a few years [...]

“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…