Archive for the 'Too Early' Category
Quantcast: Site Profiles via Panels v. Google + DoubleClick
Comments Published by cory March 23rd, 2008 in Marketing Strategy, Too Early, Quantcast, DoubleClick.Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
1. […]
Interactive Ads: Underleveraged or Over-Hyped?
Comments Published by cory March 1st, 2008 in Online Advertising, Too Early, Building Steam, Ads.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein […]
My New Favorite Marketing Term: Transparency
Comments Published by cory February 23rd, 2008 in Social Networks, Marketing Strategy, Too Early, Transparent.The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken […]
Moto Research Says Focus on the Story, Receiver
Comments Published by cory August 18th, 2007 in Too Early, Motorola.Taking a step away from designing just great products, Motorola posts an ethnographic research study that advises to focus on how to build a story uses devices and on the receiver and not just the sender. The full deck is here.
OK, so this study says to focus on social interaction, which is a few years […]
Facebook -> Privacy Views
Comments Published by cory July 28th, 2007 in Social Networks, Marketing Strategy, Too Early, Facebook.“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…