Back Seat Marketers » superbowl http://backseatmarketers.com Offering Lots of Marketing Directions Sat, 29 May 2010 14:34:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Here we go… Superbowl Advertising Weekend http://backseatmarketers.com/2008/01/30/here-we-go-superbowl-advertising-weekend/ http://backseatmarketers.com/2008/01/30/here-we-go-superbowl-advertising-weekend/#comments Wed, 30 Jan 2008 16:19:01 +0000 cory http://backseatmarketers.com/2008/01/30/here-we-go-superbowl-advertising-weekend/ Each year, I look forward to the Superbowl, beyond the game, this is the pinnacle of Madison Avenue’s creative execution at work and Ad Age reports on the the line up.

I am especially interested in seeing is SalesGenie can get out of the bottom spot (last year was awful), how edgy GoDaddy will be and if a .com, namely Cars.com, can pull off a dot-com sized spot in a down economy.

I’m not expecting a lot, but I look forward to seeing some new work.

Update: I thought the globally-transferable Coke Macy parade ad, Bud Light and Pepsi did great as always. Not so sure I can say the same for the dog-bowl lopping Gatorade “man’s best friend” was as good, but the push for their diet version, G2, with Manning wasn’t so bad. Oh, yeah, SalesGenie? Wheels off, year 2.

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