Archive for the 'Social Networks' Category
On Branding: Transparency, Disintermediation, and Silly Putty
Comments Published by cory March 30th, 2008 in Social Networks, Marketing Strategy, Building Steam, Facebook, Transparent, Disintermediation, Silly Putty.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to […]
My New Favorite Marketing Term: Transparency
Comments Published by cory February 23rd, 2008 in Social Networks, Marketing Strategy, Too Early, Transparent.The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken […]
Facebook -> Privacy Views
Comments Published by cory July 28th, 2007 in Social Networks, Marketing Strategy, Too Early, Facebook.“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…
Zillow does not equal Citizen Journalism
Comments Published by cory July 11th, 2007 in Social Networks, Zillow, Wheels Off.Brands build meaning through marketing/public relations, the product proposition and what consumers come to think of it as. Zillow.com is a great resource for finding publicly available real estate information, and more mortgage services companies are using its value estimators.
Zillow.com announced that they intend to build a social community network where neighborhoods can provide […]
Online Shelf Space: The Constrained Web
Comments Published by cory July 10th, 2007 in Social Networks, Contextual Marketing, Marketing Strategy.Summary
Facebook is the new WalMart and will need to think of how it can deliver branding experience and profit optimization for it and its users. Much as WalMart developed a national brand allowing for operational efficiency while leveraging deep pools of consumer knowledge to quickly adapt choice and selection, Facebook must take on a mission […]
Social Web Built upon Industry, not Ads
Comments Published by cory July 3rd, 2007 in Social Networks, Online Advertising, Contextual Marketing, Marketing Strategy.Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses […]