Back Seat Marketers

The Pew Research Center has found that the one-time and regular use of social networks by older parts of the US population are starting to take hold. This chart is the true sign of technology taking hold:

While many older parts of the US are not as well penetrated as younger ones, what we’re starting to [...]

[PhotoKeith's shoot of Josh Ritter at Southgate House on Flickr]
I was talking to PhotoKeith this past week who is a [very good] professional photographer about different ways to grow his business and we both realized just how much value there is in combining a traditional micro-marketing database driven marketing approach combined with Facebook and MySpace.
Professional [...]

In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to [...]

The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken [...]

“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…

Brands build meaning through marketing/public relations, the product proposition and what consumers come to think of it as. Zillow.com is a great resource for finding publicly available real estate information, and more mortgage services companies are using its value estimators.
Zillow.com announced that they intend to build a social community network where neighborhoods can provide [...]

Summary
Facebook is the new WalMart and will need to think of how it can deliver branding experience and profit optimization for it and its users. Much as WalMart developed a national brand allowing for operational efficiency while leveraging deep pools of consumer knowledge to quickly adapt choice and selection, Facebook must take on a mission [...]

Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses [...]