Archive for the 'Scarcity Marketing' Category
Disney Learning About Media Management 2.0?
Comments Published by cory June 22nd, 2008 in Marketing Strategy, Disney, Scarcity Marketing, Creative Frequency.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is […]
Disney’s Scarcity Marketing: Montana
Comments Published by cory February 8th, 2008 in On Track, Disney, Scarcity Marketing.Disney has been a master of using limited offers to foster demand. They did it with VHS, they did it again with with DVD’s by using limited offerings “from the vault”. We had to scour the market for a Pixar Toy Story 2 DVD which we paid a hefty premium for because it […]