Archive for the 'Relationship Marketing' Category
2009: The Year of Purpose-Driven Brands
Comments Published by cory December 28th, 2008 in Marketing Strategy, Building Steam, Facebook, Google, Value Marketing, Branding, Relationship Marketing.The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.
As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was […]
Retailers: End Door Busters on Black Friday
Comments Published by cory November 28th, 2008 in Marketing Strategy, Black Friday, Relationship Marketing.Here’s a thought, retailers, do something different than super low prices to get my attention. Door busters were interesting, but they’ve run their course, but now, as your shopper, I’m tired of the mayhem that comes with 6 AM start times, elbow throwing and not getting the 1 of 6 ultra-low priced items I went […]