Archive for the 'Print Ad' Category
Mic Ultra, Now That’s What We’re Running To
View Comments Published by cory August 9th, 2007 in Michelob Ultra, On Track, Print Ad.Yes, Michelob Ultra, I definitely don’t like the fluffy TV and print spots, but when you go sporting events, there’s nothing better than hitting Dewey Beach, DE in the summer at the Bottle & Cork. Check out this line up (and yes, I did just rip this right out of some sports mag)…
Let’s keep it [...]
Source: Cycling Magazine, June 2007
For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.
Giro helmets are lighter than air. Understood the message instantly which [...]