Archive for the 'P&G' Category
Watch this closely - Google gets inside P&G’s head
Comments Published by cory November 19th, 2008 in Marketing Strategy, P&G, Google, Advertising.The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus […]
P&G Leaning into Social Media, Enterprise 2.0
Comments Published by cory July 25th, 2007 in Marketing Strategy, P&G, Building Steam.Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with […]