Archive for the 'P&G' Category
Watch this closely – Google gets inside P&G’s head
View Comments Published by cory November 19th, 2008 in Advertising, Google, Marketing Strategy, P&G.The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus [...]
P&G Leaning into Social Media, Enterprise 2.0
View Comments Published by cory July 25th, 2007 in Building Steam, Marketing Strategy, P&G.Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with [...]