Facebook launched vanity URL’s so you can get to a friend’s FB page without searching by name. Good thing, too, cause the name search is a bit wacky if not simply . I am locked in as twitter.com/corysorice and now facebook.com/corysorice. Also, I’ve bought my own domain. Does any of this have value? Who knows, but I’m not going to wait to find out.

Thing is, we’re also starting to line up our real personas on these search engines. So, what is Mike Smith to do once all versions of Mike Smith are gone? I guess Mike-O is an option.

My guess we may see a shift from very popular names being large percentages of the population to a far bigger long tail of unique names (probably with the new round of parents that were growing up with FB).

Think I’ve got a unique name? Try again, an up and coming HS football offensive lineman is creeping into the first page of Google results for Cory Sorice.