Archive for the 'Online Advertising' Category
Adobe’s Creative License: Take as Much as You Want
Comments Published by cory March 2nd, 2008 in Online Advertising, On Track, Adobe.Sorting through StumbeUpon, I came across AdobeCards.com, impressive little interactive ad. Well done, Adobe, right when I thought no one was doing anything interesting. If only it were a value priced creative license because Photoshop is no cheap date.
Interactive Ads: Underleveraged or Over-Hyped?
Comments Published by cory March 1st, 2008 in Online Advertising, Too Early, Building Steam, Ads.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein […]
Social Web Built upon Industry, not Ads
Comments Published by cory July 3rd, 2007 in Social Networks, Online Advertising, Contextual Marketing, Marketing Strategy.Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses […]