Archive for the 'On Track' Category
When you can pull the campaign off that Nintendo is, credibly, it is because you’re at the front end of a virtuous cycle…
Insanely high worldwide demand causing short supply on the Wii until 2009, admissions by video game producers that they are missing the boat and outstanding price/product proposition all add up to the propping [...]
Source: Cycling Magazine, June 2007
For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.
Giro helmets are lighter than air. Understood the message instantly which [...]