Archive for the 'On Track' Category
Zappos.com Creates Customer Delight
0 Comments Published by cory April 20th, 2008 in On Track, Zappos.com, Customer Delight.At work, we talk about determining user problems, finding innovative solutions that hit top concerns, and finally creating delight in the experience. Enter: Zappos.com, an online retailer for clothes, shoes and other gear.
Today, I got this note from the customer service team after buying some shoes:
Dear Cory,
Good news!
Although you originally ordered Standard (4 to 5 […]
Adobe’s Creative License: Take as Much as You Want
0 Comments Published by cory March 2nd, 2008 in Online Advertising, On Track, Adobe.Sorting through StumbeUpon, I came across AdobeCards.com, impressive little interactive ad. Well done, Adobe, right when I thought no one was doing anything interesting. If only it were a value priced creative license because Photoshop is no cheap date.
Disney’s Scarcity Marketing: Montana
0 Comments Published by cory February 8th, 2008 in On Track, Disney, Scarcity Marketing.Disney has been a master of using limited offers to foster demand. They did it with VHS, they did it again with with DVD’s by using limited offerings “from the vault”. We had to scour the market for a Pixar Toy Story 2 DVD which we paid a hefty premium for because it […]
Comcast’s Contextual Marketing at CES
0 Comments Published by cory January 17th, 2008 in On Track, Comcast.Don Dodge points to Comcast’s CES presentation which included a Flight of Concords cameo worth the watch…
Nice job, Comcast, on providing a novel product offering + entertainment (instead of either one or the other, but not both).
Global 4G LTE Platform, Broad View = Nokia
0 Comments Published by cory December 4th, 2007 in On Track, nokia, verizon, wireless.Apple revolutionized the cell phone industry, problem is, the company did so with a tether to a carrier that may have been the best starting solution, but lacked vision to the increasing speed of change happening in most industries.
Nokia has lined up a combo one-two-three-four punch in the past month in response:
1. Buys Navteq […]
Mic Ultra, Now That’s What We’re Running To
0 Comments Published by cory August 9th, 2007 in Print Ad, On Track, Michelob Ultra.Yes, Michelob Ultra, I definitely don’t like the fluffy TV and print spots, but when you go sporting events, there’s nothing better than hitting Dewey Beach, DE in the summer at the Bottle & Cork. Check out this line up (and yes, I did just rip this right out of some sports mag)…
Let’s keep it […]
When you can pull the campaign off that Nintendo is, credibly, it is because you’re at the front end of a virtuous cycle…
Insanely high worldwide demand causing short supply on the Wii until 2009, admissions by video game producers that they are missing the boat and outstanding price/product proposition all add up to the propping […]
Source: Cycling Magazine, June 2007
For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.
Giro helmets are lighter than air. Understood the message instantly which […]