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	<title>Back Seat Marketers &#187; Motorola</title>
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	<description>Offering Lots of Marketing Directions</description>
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		<title>Moto Research Says Focus on the Story, Receiver</title>
		<link>http://backseatmarketers.com/2007/08/18/moto-research-says-focus-on-the-story-receiver/</link>
		<comments>http://backseatmarketers.com/2007/08/18/moto-research-says-focus-on-the-story-receiver/#comments</comments>
		<pubDate>Sat, 18 Aug 2007 20:16:33 +0000</pubDate>
		<dc:creator>cory</dc:creator>
				<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Too Early]]></category>

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		<description><![CDATA[Taking a step away from designing just great products, Motorola posts an ethnographic research study that advises to focus on how to build a story uses devices and on the receiver and not just the sender. The full deck is here.

OK, so this study says to focus on social interaction, which is a few years [...]]]></description>
			<content:encoded><![CDATA[<p>Taking a step away from designing just great products, Motorola posts an ethnographic research study that advises to focus on how to build a story uses devices and on the receiver and not just the sender. The full deck is <a href="http://sfaapodcasts.files.wordpress.com/2007/05/sfaa-2007-metcalf.pdf">here</a>.</p>
<p><img src="http://backseatmarketers.com/wordpress-BSM/wp-content/uploads/2007/08/sfaa-2007-metcalf-25.jpg" alt="SFAApg25" /></p>
<p>OK, so this study says to focus on social interaction, which is a few years in the making (but is less trendy in nomenclature). So, on track and Apple is not only writing a book on this, but has launched a series of products and web services (re: <a href="http://www.patentmonkey.com/PM/Default.aspx?tabid=63&amp;EntryID=129" target="_blank">Interoperability Platforming</a>) that are building the portfolio Moto needs to be thinking about to be on solid footing here.</p>
<p>So, Too Early to see where this takes Moto, but very cool to offer such transparency on early direction.</p>
<p>Thanks, <a href="http://sfaapodcasts.net/buzz-around-the-web/" target="_blank">Society for Applied Anthropology &amp; the University of North Texas</a></p>
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