Back Seat Marketers

In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to [...]

InvestorInsight’s John Mauldin points to the solution to the credit market. You guessed it…
“Maybe we see the formation of funds that step in to do lending the old-fashioned way. They actually look at the quality of the credit. They put some skin in the game (their risk capital) in order to securitize the debt. And [...]

Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
1. [...]

The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken [...]

From the NYT Bits. The IIIP posted results from its world review of consumer perception on “innovation confidence” that future advancements will improve quality of life. The results, not surprisingly, showed that developing countries like UAE and India see continued value from further use of innovation while many areas of the EU and [...]

“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…

Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with [...]

Summary
Facebook is the new WalMart and will need to think of how it can deliver branding experience and profit optimization for it and its users. Much as WalMart developed a national brand allowing for operational efficiency while leveraging deep pools of consumer knowledge to quickly adapt choice and selection, Facebook must take on a mission [...]

Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses [...]