Archive for the 'Marketing Strategy' Category
Disney Learning About Media Management 2.0?
Comments Published by cory June 22nd, 2008 in Marketing Strategy, Disney, Scarcity Marketing, Creative Frequency.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is […]
Blockbuster + Circuit City = ?
Comments Published by cory April 14th, 2008 in Marketing Strategy, Wheels Off, Blockbuster, Circuit City.Can’t help but think that the possible combination of Best Buy and Circuit City is an old school move to get quick hit, bolt-on growth instead of a way to create value for consumers. Honestly, how does a DVD rental chain integrate with an electronics retailer other than products from one are played by products […]
Forward Looking: Drinking from the Fire Hose
Comments Published by cory April 7th, 2008 in Marketing Strategy, Rant, User Needs, NextWeb.Umair is “communitied out”, no small task for a guy that lives and breathes this stuff.
I’ve been stewing for a bit on recent deficiencies in the current web information fire hose which just slams down so much information so fast that my trip to a meeting today meant I missed out on “the dialog”. Not […]
On Branding: Transparency, Disintermediation, and Silly Putty
Comments Published by cory March 30th, 2008 in Social Networks, Marketing Strategy, Building Steam, Facebook, Transparent, Disintermediation, Silly Putty.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to […]
Transparency Needed…
Comments Published by cory March 24th, 2008 in Marketing Strategy, Transparent.InvestorInsight’s John Mauldin points to the solution to the credit market. You guessed it…
“Maybe we see the formation of funds that step in to do lending the old-fashioned way. They actually look at the quality of the credit. They put some skin in the game (their risk capital) in order to securitize the debt. And […]
Quantcast: Site Profiles via Panels v. Google + DoubleClick
Comments Published by cory March 23rd, 2008 in Marketing Strategy, Too Early, Quantcast, DoubleClick.Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
1. […]
My New Favorite Marketing Term: Transparency
Comments Published by cory February 23rd, 2008 in Social Networks, Marketing Strategy, Too Early, Transparent.The social web has brought forward a shift change in how people will view how they interact with others. Economically, professionally, and culturally, communication has shifted towards a new kind of openness. Tools like Flickr, Del.icio.us, and Last.fm, Linked In as well as MySpace, Facebook, Wordpress, Twitter and other collaborative social net tools have taken […]
Is New Better? Innovation Poll Says Maybe
Comments Published by cory January 24th, 2008 in Marketing Strategy, IIIP, Innovation.From the NYT Bits. The IIIP posted results from its world review of consumer perception on “innovation confidence” that future advancements will improve quality of life. The results, not surprisingly, showed that developing countries like UAE and India see continued value from further use of innovation while many areas of the EU and […]
Facebook -> Privacy Views
Comments Published by cory July 28th, 2007 in Social Networks, Marketing Strategy, Too Early, Facebook.“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…
P&G Leaning into Social Media, Enterprise 2.0
Comments Published by cory July 25th, 2007 in Marketing Strategy, P&G, Building Steam.Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with […]