Archive for the 'Marketing Strategy' Category
Slow train coming
View Comments Published by cory March 29th, 2012 in Marketing Strategy, Wheels Off.So in reading RIMM’s financial results, it struck the similar Blockbuster v Netflix meme that business strategies are forged and like a slow freight train, it can take years to see a well curated, once successful strategy get rolled over. Why is it like a slow freight train? Because it takes years to dethrone [...]
Trial is more than half the battle
View Comments Published by cory January 21st, 2012 in Brand Strategy, Marketing Strategy.Word is that Google+ has over 90 million registered users which is a meaningful, but perhaps a confusing stat. Unfortunately, trial isn’t necessarily going to translate to repeat use or purchase, but the first time through has become critically important. The test of success is moving from trial to repeat in a number of areas [...]
Publishing is Changing Right Now
View Comments Published by cory March 8th, 2011 in Marketing Strategy.I have to admit that watching Apple and Google reshape the publishing landscape is fun as an outsider. Can’t be fun for thhe legacy players that are seeing the value chains being written for them.
Working at a manufacturer, times couldn’t be more intriguing given distribution and education paths are sorting out the credible [...]
Thanks to Lizdon for pointing to a great post From Tom Brakke on the cave and the flow.
This post goes way beyond investing from my perspective. Tom highlights something far too many companies are falling in the trap of: fast following. The river is getting so easy to follow. Specifically, the data flow is so [...]
Consumer Sentiment Better Which isn’t Saying Much
View Comments Published by cory September 20th, 2009 in Marketing Strategy, Value Marketing.Just took another look at the Consumer Sentiment Index thanks to U of Michigan via the St Louis Fed, and it is still at historically low levels…
The hunt for income dollars are coming in all areas. As we’ve covered, distressing times are when business models are broken [Hint: Amazon quietly gets into private labels [...]
Business Models are being Broken Right Now
View Comments Published by cory May 14th, 2009 in Marketing Strategy.Quite interesting to be a part of what my company is going through during this downturn.
In fact, many companies and industries are digging into themselves to find what makes them unique and whether that means anything in this new market. Consumers have changed what they are buying and companies are having to shift gears [...]
Heading back to your book of business
View Comments Published by cory March 14th, 2009 in Marketing Strategy.I’m amazed right now at how many companies are reeling from poor performance and are not sure where to find growth. Data driven, CRM companies know the score. They are driving business with their existing clients and know how to grow new ones profitably.
Get the word out with your customers that you’re on [...]
Checking Emotions at the Door
View Comments Published by cory February 11th, 2009 in Marketing Strategy.Let’s be honest, the stock market turmoil makes great fodder these days. Feeling like we’re getting out of the woods one day leads to punishment the next. I’ve learned to just tune it out and use a few tools to guide me on where things are headed for the economy.
First, The Conference Board posts a [...]
Social Media Moving to Main Stream
View Comments Published by cory January 26th, 2009 in Marketing Strategy, Social Networks.The Pew Research Center has found that the one-time and regular use of social networks by older parts of the US population are starting to take hold. This chart is the true sign of technology taking hold:
While many older parts of the US are not as well penetrated as younger ones, what we’re starting to [...]
Intel Reports Loss, Keeps Focus on Investing
View Comments Published by cory January 17th, 2009 in Intel, Marketing Strategy.This year, financial targets are already blown. Any idea of guessing, er, budgeting for 2009 is extremely difficult. Intel does the right thing and forgoes a 2009 projection and with it, the CEO reminds internal and external constituencies that there is work to be done during the downturn:
“Intel has weathered difficult times in the past, [...]