Archive for the 'Marketing Strategy' Category
Watch this closely - Google gets inside P&G’s head
Comments Published by cory November 19th, 2008 in Marketing Strategy, P&G, Google, Advertising.The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus […]
President-Elect Obama: A marketing force
Comments Published by cory November 15th, 2008 in Marketing Strategy.Obama is going to do his weekly address to the nation not only on the radio, but also on YouTube and posted on his transition site change.gov (from a domainer’s perspective, nice name). He is following the the new social media tenant of person-as-marketer. The most credible person to represent his administration is himself, […]
Being at a Crossroads in Strategy
Comments Published by cory November 15th, 2008 in Marketing Strategy, Value Marketing.No doubt, these times are increasing the focus on value marketing. What is becoming more obvious is the need to increase the focus on ensuring that a company’s strategy has meaningful purpose beyond the financial statements.
What do I mean by purpose? Umair finally kicked me in the head on this one last week […]
Business Plans = Optimism + New View on the World
Comments Published by cory October 25th, 2008 in Marketing Strategy, On Track, Funny.Dilbert is spot on today about writing up a business plan:
A bit of optimism goes a long way in getting a new project off the ground. I guess folks that start businesses and new projects run at a 10 out of 10 on the optimism scale (which is hard in times like these).
The other […]
Consumer Saving to Trump Spending?
Comments Published by cory October 10th, 2008 in Marketing Strategy.Per BCG on the recent events (thanks to Ryan):
Saving will be more attractive than consuming. Many of the trends we have seen in the past, like trading up, luxury etc. will be stopped or reversed for many consumers – so companies must not simply extrapolate the trend of the past 20 years.
The real key to […]
Who really is the Middle Class?
Comments Published by cory October 7th, 2008 in Marketing Strategy, Middle Class.from psuedopop via Flickr
The Pew Research Firm is helping define the middle class. A battle ground for politics is also so critical for marketers to understand.
Per the Pew summary, here’s a portrait:
12 Percentage of the middle class that say “being wealthy” is very important to them.
14 Percentage of middle class that lost their jobs in […]
What AOL and Time Warner Never Got Right
Comments Published by cory August 23rd, 2008 in Marketing Strategy, AOL, Time Warner.Some deals just don’t create the value promised. AOL and Time Warner ranks pretty high in that category and many, including me, wonder how a deal for so much money could have been so wrong.
Confession: I made a bet on AOL + Time Warner back in the day and lost when it went South. […]
Disney Learning About Media Management 2.0?
Comments Published by cory June 22nd, 2008 in Marketing Strategy, Disney, Scarcity Marketing, Creative Frequency.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is […]
Blockbuster + Circuit City = ?
Comments Published by cory April 14th, 2008 in Marketing Strategy, Wheels Off, Blockbuster, Circuit City.Can’t help but think that the possible combination of Best Buy and Circuit City is an old school move to get quick hit, bolt-on growth instead of a way to create value for consumers. Honestly, how does a DVD rental chain integrate with an electronics retailer other than products from one are played by products […]
Forward Looking: Drinking from the Fire Hose
Comments Published by cory April 7th, 2008 in Marketing Strategy, Rant, User Needs, NextWeb.Umair is “communitied out”, no small task for a guy that lives and breathes this stuff.
I’ve been stewing for a bit on recent deficiencies in the current web information fire hose which just slams down so much information so fast that my trip to a meeting today meant I missed out on “the dialog”. Not […]