When Lance Armstrong signed up with Radio Shack for a new cycling team, it seemed like a match of convenience. Being a cycling fan that puts in the hours watching Versus, I’ve learned that there are only a few marketers that seem to care to advertise to our quirky US niche audience (not to mention that Ford considering dropping Mercury leaves a big hole in the ad line up!).

That said, this ad campaign that Radio Shack has created is about as fantastic as it gets on all levels.

First, Lance is on par with Peyton Manning in his ability to deliver a jovial and credible persona. Second, the whole idea that Lance is the lead of Mobility, Radio Shack’s main profit driver, connects the man, what he’s known for and the brand he’s pitching seamlessly.

On track.