Back Seat Marketers » Intel http://backseatmarketers.com Offering Lots of Marketing Directions Sat, 29 May 2010 14:34:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Intel Reports Loss, Keeps Focus on Investing http://backseatmarketers.com/2009/01/17/intel-reports-loss-keeps-focus-on-investing/ http://backseatmarketers.com/2009/01/17/intel-reports-loss-keeps-focus-on-investing/#comments Sat, 17 Jan 2009 18:33:03 +0000 cory http://backseatmarketers.com/2009/01/17/intel-reports-loss-keeps-focus-on-investing/ This year, financial targets are already blown. Any idea of guessing, er, budgeting for 2009 is extremely difficult. Intel does the right thing and forgoes a 2009 projection and with it, the CEO reminds internal and external constituencies that there is work to be done during the downturn:

“Intel has weathered difficult times in the past, and we know what needs to be done to drive our success moving forward,” Paul S. Otellini, chief executive at Intel, said in a statement.

Most companies focus on both strategic and financial goals. This year is different and all but the most basic financial goals (=positive cash flow) are out the window. For managers, we’ve reached a time to focus on the strategic, non-financial targets like picking the right fields of play, ROMI, innovation relevance, organizational alignment and market share.

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