Archive for the 'Google' Category
2009: The Year of Purpose-Driven Brands
View Comments Published by cory December 28th, 2008 in Branding, Building Steam, Facebook, Google, Marketing Strategy, Relationship Marketing, Value Marketing.The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.
As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was [...]
Watch this closely – Google gets inside P&G’s head
View Comments Published by cory November 19th, 2008 in Advertising, Google, Marketing Strategy, P&G.The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus [...]
Newsflash: Google in Ad Sales Business, to Shrink in 08 Recession
View Comments Published by cory April 16th, 2008 in Advertising, Google.FYI, Google is not in the internet business, it is primarily in the advertising and media delivery business.
Google’s PPC traffic report from comScore today reflects the nature of the emerging recession that is gripping most of Corporate America. While technology VCs would like to think that PPC will be the last element of marketing to [...]
Why Google Growing Share v. Yahoo! isn’t the Problem
View Comments Published by cory April 12th, 2008 in Ads, Google, Yahoo.Google’s growth in PPC ads is still gaining share v. the competition. Yahoo! appears to be testing the idea of partially throwing in the towel, but wants to keep options open.
More surprising, the growth rate of PPC ad is expected to be 23% in 2008. I’ve bought into the idea that online ad share v. [...]