Back Seat Marketers » Giro http://backseatmarketers.com Offering Lots of Marketing Directions Sat, 29 May 2010 14:34:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Giro Helmets Fly High http://backseatmarketers.com/2007/07/04/giro-helmets-fly-high/ http://backseatmarketers.com/2007/07/04/giro-helmets-fly-high/#comments Wed, 04 Jul 2007 14:32:44 +0000 cory http://backseatmarketers.com/2007/07/04/giro-helmets-fly-high/ GyroMag

Source: Cycling Magazine, June 2007

For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.

Giro helmets are lighter than air. Understood the message instantly which makes for great creative execution.

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