Archive for the 'Giro' Category

Giro Helmets Fly High

Comments Published by cory July 4th, 2007 in Print Ad, On Track, Giro.

Source: Cycling Magazine, June 2007
For the everyday cyclist, this ad is likely meaningless. For serious cyclists, other than VO2 max, weight of equipment is essentially the #1 or 2 attribute. Like, enthusiasts and pro’s alike pay thousands of dollars to shave off 1 pound off.
Giro helmets are lighter than air. Understood the message instantly which […]

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