Back Seat Marketers » Funny http://backseatmarketers.com Offering Lots of Marketing Directions Sat, 29 May 2010 14:34:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Business Plans = Optimism + New View on the World http://backseatmarketers.com/2008/10/25/business-plans-optimism-new-view-on-the-world/ http://backseatmarketers.com/2008/10/25/business-plans-optimism-new-view-on-the-world/#comments Sat, 25 Oct 2008 13:44:20 +0000 cory http://backseatmarketers.com/2008/10/25/business-plans-optimism-new-view-on-the-world/ Dilbert is spot on today about writing up a business plan:
Dilbert.com

A bit of optimism goes a long way in getting a new project off the ground. I guess folks that start businesses and new projects run at a 10 out of 10 on the optimism scale (which is hard in times like these).

The other part of writing up a plan is the need to see the world differently. While jargon doesn’t help anyone, complex problems need to be dialed down to short words/phrases to act as stand ins for larger concepts (e.g. freemium). BTW, that’s how we felt all along the development cycle with Invequity and PatentMonkey (now Patents.com).

Try following Umair’s presentation on consumers of digital media from a couple years back and you’ll see that the learning curve is steep, but once you’re up it you can see how he views the world. [Too bad Umair seems to want to write/consult more than do a start up or be a VC, cause he'd be great.]

]]> http://backseatmarketers.com/2008/10/25/business-plans-optimism-new-view-on-the-world/feed/ 0 Leading Brands Lead, Following Brands Compare http://backseatmarketers.com/2008/04/24/leading-brands-lead-following-brands-compare/ http://backseatmarketers.com/2008/04/24/leading-brands-lead-following-brands-compare/#comments Fri, 25 Apr 2008 00:15:45 +0000 cory http://backseatmarketers.com/2008/04/24/leading-brands-lead-following-brands-compare/ An old adage about how you create perceptions. When you’re a market leader, you typically don’t want to detract your message by mentioning other players. Conversely, followers play on how they meet needs as compared to others.

Ohhh, Mr. Stewart, on Obama and Clinton: well displayed…

]]> http://backseatmarketers.com/2008/04/24/leading-brands-lead-following-brands-compare/feed/ 0 There’s simplicity, then there’s your product http://backseatmarketers.com/2008/03/17/theres-simplicity-then-theres-your-product/ http://backseatmarketers.com/2008/03/17/theres-simplicity-then-theres-your-product/#comments Mon, 17 Mar 2008 12:48:55 +0000 cory http://backseatmarketers.com/2008/03/17/theres-simplicity-then-theres-your-product/ Well said…

YourProduct

StuffThatHappens via CG

]]> http://backseatmarketers.com/2008/03/17/theres-simplicity-then-theres-your-product/feed/ 0 The Way Energy Drinks Should be Marketed http://backseatmarketers.com/2008/01/12/the-way-energy-drinks-should-be-marketed/ http://backseatmarketers.com/2008/01/12/the-way-energy-drinks-should-be-marketed/#comments Sun, 13 Jan 2008 01:07:41 +0000 cory http://backseatmarketers.com/2008/01/12/the-way-energy-drinks-should-be-marketed/ The right way to advertise energy drinks here.

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