Archive for the 'Ford' Category
Detroit 3: Having USP’s and Advertising Them
View Comments Published by cory January 6th, 2009 in Ford, On Track.Is it too late for the Detroit 3 to tune up its marketing strategy? In good times and bad, having Unique Selling Propositions (USP’s) are important part of maintaining and growing share. USP’s create a reason to talk to consumers via advertising. In bad times, brand campaigns for the sake of brand recognition die, but [...]