Back Seat Marketers

The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.

As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was [...]

In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to [...]

Getting into blogging in the last three years pushed to the forefront a challenge that I’d been avoiding: being who I am both online or off. I’m becoming more convinced that the next phase of consumer internet adoption will be about transparency.
If you don’t believe me, read how kids are freaking out that they can’t [...]

“the “so called” piracy policy goes on to say…”
“so maybe they’re using us, but is there more?”
Whew, a position piece video (the player auto-loads, hence the jump)…