Archive for the 'DoubleClick' Category
Quantcast: Site Profiles via Panels v. Google + DoubleClick
Comments Published by cory March 23rd, 2008 in Marketing Strategy, Too Early, Quantcast, DoubleClick.Compete, Alexa, Hitwise and comScore all have ways to determine website traffic statistics. All have differences that are widely disputed and for good reason. First, as a web colleague will tell me (much to my dismay), “you can’t measure web site page hits because they don’t really work that way.” Here’s a few reasons why:
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