Archive for the 'Disintermediation' Category
On Branding: Transparency, Disintermediation, and Silly Putty
View Comments Published by cory March 30th, 2008 in Building Steam, Disintermediation, Facebook, Marketing Strategy, Silly Putty, Social Networks, Transparent.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to [...]