Archive for the 'Creative Frequency' Category
What if Publishers Went All Digital
View Comments Published by cory May 10th, 2010 in Creative Frequency, Innovation, NextWeb.Now that we’re getting all hyped up on the age of digital, we should start to wonder whether news media are more brands that are the mark of quality than exclusively the creator of content. While starting to use my new cool iPad, I am beginning the migration process from print to digital. This new [...]
Disney Learning About Media Management 2.0?
View Comments Published by cory June 22nd, 2008 in Creative Frequency, Disney, Marketing Strategy, Scarcity Marketing.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is [...]