Archive for the 'Contextual Marketing' Category
Online Shelf Space: The Constrained Web
Comments Published by cory July 10th, 2007 in Social Networks, Contextual Marketing, Marketing Strategy.Summary
Facebook is the new WalMart and will need to think of how it can deliver branding experience and profit optimization for it and its users. Much as WalMart developed a national brand allowing for operational efficiency while leveraging deep pools of consumer knowledge to quickly adapt choice and selection, Facebook must take on a mission […]
Social Web Built upon Industry, not Ads
Comments Published by cory July 3rd, 2007 in Social Networks, Online Advertising, Contextual Marketing, Marketing Strategy.Contextual marketing has no page in Wikipedia, funny isn’t it? Funny in the sense that contextual marketing is at the core of Google’s AdSense platform. Google has redefined, and will continue to drive, efficiency and metrics into the advertising arena moving its influence from search to radio and to TV. While efficient advertising continually focuses […]