Archive for the 'Building Steam' Category
On Branding: Transparency, Disintermediation, and Silly Putty
1 Comment Published by cory March 30th, 2008 in Social Networks, Marketing Strategy, Building Steam, Facebook, Transparent, Disintermediation, Silly Putty.In the past week, a couple folks have brought topics together that feel like critical ingredients of the next wave of the web, and with it marketing communications.
As backdrop, Christopher Locke saw this trend coming back in 2001 in Gonzo Marketing when he noted that Ford was being very progressive in 2000 by trying to […]
Interactive Ads: Underleveraged or Over-Hyped?
0 Comments Published by cory March 1st, 2008 in Online Advertising, Too Early, Building Steam, Ads.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein […]
P&G Leaning into Social Media, Enterprise 2.0
0 Comments Published by cory July 25th, 2007 in Marketing Strategy, P&G, Building Steam.Marketing leader P&G appears to be unfolding a plan to make over its organization a la Business 2.0. The first step appears to be leveraging internal communication tools, e.g. blogs, with a more expansive second step including use of social media tools to reach outward.
For any company interested in expanding its reach and depth with […]