Archive for the 'Branding' Category
2009: The Year of Purpose-Driven Brands
View Comments Published by cory December 28th, 2008 in Branding, Building Steam, Facebook, Google, Marketing Strategy, Relationship Marketing, Value Marketing.The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.
As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was [...]
Branding in a 2.0 + World
View Comments Published by cory September 24th, 2008 in Branding, Rant, Transparent.Gary V. does a masterful job of laying out the new branding world: