Back Seat Marketers

Word is that Google+ has over 90 million registered users which is a meaningful, but perhaps a confusing stat. Unfortunately, trial isn’t necessarily going to translate to repeat use or purchase, but the first time through has become critically important. The test of success is moving from trial to repeat in a number of areas [...]

Transparency is increasingly important to consumers. So how best to provide news that it fears lost loyalty?. Well, my first thought probably wouldn’t be to do an open letter. We consumers hate fees and my guess is that with the iPhone nearing an exclusivity end in the US, AT&T is readying for the worst by [...]

Windows 7 is launching in Beta and not soon enough. Generally, Vista was a bad launch in that it was years late, obsoleted in-market PC’s, and wasn’t well adopted. Honestly, Vista gets positive impressions from users that have done the switch, but the company struggled with getting demand for its system to make the switch. [...]