Archive for the 'Brand Strategy' Category
Windows 7: Recognizing Vista’s Brand Issue
Comments Published by cory January 10th, 2009 in Windows 7, Brand Strategy.Windows 7 is launching in Beta and not soon enough. Generally, Vista was a bad launch in that it was years late, obsoleted in-market PC’s, and wasn’t well adopted. Honestly, Vista gets positive impressions from users that have done the switch, but the company struggled with getting demand for its system to make the switch. […]