Archive for the 'Advertising' Category
Sense of Urgency + P2P = ‘Dr Pepper is on call’
Comments Published by cory November 24th, 2008 in Advertising, Dr Pepper, Viral.Being spread on Twitter is a little free promo from Dr Pepper for a free soda to everyone in America. Sure, it is an email list-build exercise like any other, but Twitter makes this incredibly viral and the ticking clock gives it a hot potato kind of feel. As an experiment in meaningless […]
Watch this closely - Google gets inside P&G’s head
Comments Published by cory November 19th, 2008 in Marketing Strategy, P&G, Google, Advertising.The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus […]
Newsflash: Google in Ad Sales Business, to Shrink in 08 Recession
Comments Published by cory April 16th, 2008 in Google, Advertising.FYI, Google is not in the internet business, it is primarily in the advertising and media delivery business.
Google’s PPC traffic report from comScore today reflects the nature of the emerging recession that is gripping most of Corporate America. While technology VCs would like to think that PPC will be the last element of marketing to […]