Archive for the 'Ads' Category
Why Google Growing Share v. Yahoo! isn’t the Problem
Comments Published by cory April 12th, 2008 in Ads, Google, Yahoo.Google’s growth in PPC ads is still gaining share v. the competition. Yahoo! appears to be testing the idea of partially throwing in the towel, but wants to keep options open.
More surprising, the growth rate of PPC ad is expected to be 23% in 2008. I’ve bought into the idea that online ad share v. […]
Interactive Ads: Underleveraged or Over-Hyped?
Comments Published by cory March 1st, 2008 in Online Advertising, Too Early, Building Steam, Ads.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein […]
Here we go… Superbowl Advertising Weekend
Comments Published by cory January 30th, 2008 in superbowl, Ads.Each year, I look forward to the Superbowl, beyond the game, this is the pinnacle of Madison Avenue’s creative execution at work and Ad Age reports on the the line up.
I am especially interested in seeing is SalesGenie can get out of the bottom spot (last year was awful), how edgy GoDaddy will be and […]