Archive for the 'Ads' Category
Radio Shack Integrated Marketing at it’s Best
View Comments Published by cory May 29th, 2010 in Ads, Lance Armstrong, On Track, Radio Shack.When Lance Armstrong signed up with Radio Shack for a new cycling team, it seemed like a match of convenience. Being a cycling fan that puts in the hours watching Versus, I’ve learned that there are only a few marketers that seem to care to advertise to our quirky US niche audience (not to mention [...]
Why Google Growing Share v. Yahoo! isn’t the Problem
View Comments Published by cory April 12th, 2008 in Ads, Google, Yahoo.Google’s growth in PPC ads is still gaining share v. the competition. Yahoo! appears to be testing the idea of partially throwing in the towel, but wants to keep options open.
More surprising, the growth rate of PPC ad is expected to be 23% in 2008. I’ve bought into the idea that online ad share v. [...]
Interactive Ads: Underleveraged or Over-Hyped?
View Comments Published by cory March 1st, 2008 in Ads, Building Steam, Online Advertising, Too Early.What’s the quality of an impression? Specifically, I’ve been wondering if there is a meaningful difference between advertising on the web v. advertising on TV/radio. Is our focus different for TV when watching an ad spot versus seeing a banner or sponsored link?
TiVo Effect
The Oscars just aired one of its worst showings and Patrick Goldstein [...]
Here we go… Superbowl Advertising Weekend
View Comments Published by cory January 30th, 2008 in Ads, superbowl.Each year, I look forward to the Superbowl, beyond the game, this is the pinnacle of Madison Avenue’s creative execution at work and Ad Age reports on the the line up.
I am especially interested in seeing is SalesGenie can get out of the bottom spot (last year was awful), how edgy GoDaddy will be and [...]