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	<title>Back Seat Marketers &#187; Adobe</title>
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	<description>Offering Lots of Marketing Directions</description>
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		<title>Adobe Can Say What They Want</title>
		<link>http://backseatmarketers.com/2010/05/15/adobe-can-say-what-they-want/</link>
		<comments>http://backseatmarketers.com/2010/05/15/adobe-can-say-what-they-want/#comments</comments>
		<pubDate>Sat, 15 May 2010 14:53:03 +0000</pubDate>
		<dc:creator>cory</dc:creator>
				<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Wheels Off]]></category>
		<category><![CDATA[We love Apple]]></category>
		<category><![CDATA[web ad]]></category>

		<guid isPermaLink="false">http://backseatmarketers.com/?p=136</guid>
		<description><![CDATA[Hey, technology debates and clash of the titans notwithstanding, Adobe is taking it&#8217;s message to the masses.

We all don&#8217;t have to like it, but it is the perfect only way to respond to the PR battle they are losing with Steve Jobs, the ultimate person as Apple&#8217;s brand pitchman. I mean, the company just needs [...]]]></description>
			<content:encoded><![CDATA[<p>Hey, technology debates and clash of the titans notwithstanding, Adobe is taking it&#8217;s message to the masses.<br />
<a href="http://backseatmarketers.com/wordpress-BSM/wp-content/uploads/2010/05/l_597_326_22A5CDD0-BDE5-4D1D-A94D-EC0084DDB52F.jpeg"><img class="alignnone size-full" src="http://backseatmarketers.com/wordpress-BSM/wp-content/uploads/2010/05/l_597_326_22A5CDD0-BDE5-4D1D-A94D-EC0084DDB52F.jpeg" alt="" /></a></p>
<p>We all don&#8217;t have to like it, but it is the <del datetime="2010-05-15T14:12:15+00:00">perfect</del> only way to respond to the PR battle they are losing with Steve Jobs, <a href="http://backseatmarketers.com/2009/01/02/2009-the-year-of-the-person-driven-brand/">the ultimate person as Apple&#8217;s brand pitchman</a>. I mean, the company just needs to write a letter to make it&#8217;s point.<br />
<a href="http://www.apple.com/hotnews/thoughts-on-flash/"><img class="alignnone size-full" src="http://backseatmarketers.com/wordpress-BSM/wp-content/uploads/2010/05/l_278_34_B0FE2C88-00AC-4E40-938B-C500F8FE9450.jpeg" alt="" /></a></p>
<p>Adobe is not going to win the battle in the media, so mass marketing is all it has left. I get it, if you say you love Apple and creativity, then Steve Jobs is a sour hater if he&#8217;s not loving Adobe back.</p>
<p>If this were about consumer demand or a &#8220;keep my show alive&#8221; website for recently cancelled Lost, then maybe there&#8217;s a shot, but this is B2B land where public support isn&#8217;t going to sway a juggernaut to listen to the masses.</p>
<p>Nice try, but wheels off.</p>
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		<title>Adobe&#8217;s Creative License: Take as Much as You Want</title>
		<link>http://backseatmarketers.com/2008/03/02/adobes-creative-license-take-as-much-as-you-want/</link>
		<comments>http://backseatmarketers.com/2008/03/02/adobes-creative-license-take-as-much-as-you-want/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 23:10:46 +0000</pubDate>
		<dc:creator>cory</dc:creator>
				<category><![CDATA[Adobe]]></category>
		<category><![CDATA[On Track]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://backseatmarketers.com/2008/03/02/adobes-creative-license-take-as-much-as-you-want/</guid>
		<description><![CDATA[
Sorting through StumbeUpon, I came across AdobeCards.com, impressive little interactive ad. Well done, Adobe, right when I thought no one was doing anything interesting.  If only it were a value priced creative license because Photoshop is no cheap date.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://backseatmarketers.com/wordpress-BSM/wp-content/uploads/2008/03/adobecards.jpg" alt="Source: AdobeCards.com" /></p>
<p>Sorting through StumbeUpon, I came across <a href="http://adobecards.com/" target="_blank">AdobeCards.com</a>, impressive little interactive ad. Well done, Adobe, right when I thought <a href="http://backseatmarketers.com/2008/03/01/interactive-ads-underleveraged-or-over-hyped/" target="_blank">no one was doing anything interesting</a>.  If only it were a <strong>value priced</strong> creative license because Photoshop is no cheap date.</p>
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