Back Seat Marketers

Is it too late for the Detroit 3 to tune up its marketing strategy? In good times and bad, having Unique Selling Propositions (USP’s) are important part of maintaining and growing share. USP’s create a reason to talk to consumers via advertising. In bad times, brand campaigns for the sake of brand recognition die, but [...]

[PhotoKeith's shoot of Josh Ritter at Southgate House on Flickr]
I was talking to PhotoKeith this past week who is a [very good] professional photographer about different ways to grow his business and we both realized just how much value there is in combining a traditional micro-marketing database driven marketing approach combined with Facebook and MySpace.
Professional [...]

While we’ve covered the purpose driven brands, the next two years will also mark the beginning of brands being driven by the people at the companies they work for, or their own businesses. Gary V. is the story worth learning on how a person can drive the sales and marketing of a business by creating [...]

Let’s face it, if you’re reading this, you’re likely as addicted to being connected as I am. One thing I’ve realized in 2008 is that one place that needs to be off limits for my online presence is in my car. I’m going to make a conscious effort in 2009 and beyond to avoid driving [...]

In a product marketing class we took in undergrad, we played a simulation game each week that was supposed to replicate a market with consumers that had shifting preferences over time. All of our teams were given comparative advantages and then had to determine where we fit today in the market, and had to read [...]

The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.

As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was [...]

Here’s a thought, retailers, do something different than super low prices to get my attention. Door busters were interesting, but they’ve run their course, but now, as your shopper, I’m tired of the mayhem that comes with 6 AM start times, elbow throwing and not getting the 1 of 6 ultra-low priced items I went [...]

Being spread on Twitter is a little free promo from Dr Pepper for a free soda to everyone in America. Sure, it is an email list-build exercise like any other, but Twitter makes this incredibly viral and the ticking clock gives it a hot potato kind of feel. As an experiment in meaningless [...]

The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus [...]

Obama is going to do his weekly address to the nation not only on the radio, but also on YouTube and posted on his transition site change.gov (from a domainer’s perspective, nice name). He is following the the new social media tenant of person-as-marketer. The most credible person to represent his administration is himself, [...]