Author Archive for cory Archive Page 2
Picture via the WorldRenownedPhotographer
If you haven’t voted, go do it. If you have, good for you.
If election polling is directionally correct, we’re going to see a whole group of people feel inspired in a way they never thought they could. Good. We can use a change in tone and our collective view on the […]
Business Plans = Optimism + New View on the World
Comments Published by cory October 25th, 2008 in Marketing Strategy, On Track, Funny.Dilbert is spot on today about writing up a business plan:
A bit of optimism goes a long way in getting a new project off the ground. I guess folks that start businesses and new projects run at a 10 out of 10 on the optimism scale (which is hard in times like these).
The other […]
Consumer Saving to Trump Spending?
Comments Published by cory October 10th, 2008 in Marketing Strategy.Per BCG on the recent events (thanks to Ryan):
Saving will be more attractive than consuming. Many of the trends we have seen in the past, like trading up, luxury etc. will be stopped or reversed for many consumers – so companies must not simply extrapolate the trend of the past 20 years.
The real key to […]
Who really is the Middle Class?
Comments Published by cory October 7th, 2008 in Marketing Strategy, Middle Class.from psuedopop via Flickr
The Pew Research Firm is helping define the middle class. A battle ground for politics is also so critical for marketers to understand.
Per the Pew summary, here’s a portrait:
12 Percentage of the middle class that say “being wealthy” is very important to them.
14 Percentage of middle class that lost their jobs in […]
Is a ‘No Confidence Vote’ on Companies Fair?
Comments Published by cory October 7th, 2008 in Strategy, Short Selling.via Flickr and Cishore
Stepping outside the norm on marketing, a couple thoughts on short selling and the furthering risks of being a public company.
Fred on shorting:
I’ve been uncomfortable with the “no shorting” rules that the gov’t put in place thursday night. I couldn’t really articulate my discomfort with them, but my buddies Howard and Roger […]
Branding in a 2.0 + World
Comments Published by cory September 24th, 2008 in Transparent, Rant, Branding.Gary V. does a masterful job of laying out the new branding world:
What AOL and Time Warner Never Got Right
Comments Published by cory August 23rd, 2008 in Marketing Strategy, AOL, Time Warner.Some deals just don’t create the value promised. AOL and Time Warner ranks pretty high in that category and many, including me, wonder how a deal for so much money could have been so wrong.
Confession: I made a bet on AOL + Time Warner back in the day and lost when it went South. […]
Disney Learning About Media Management 2.0?
Comments Published by cory June 22nd, 2008 in Marketing Strategy, Disney, Scarcity Marketing, Creative Frequency.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is […]
Even the top tier brands are beginning to feel the US consumer pinch.
To appreciate our situation, consumer sentiment is reaching long time lows (source: St. Louis Fed):
Value marketing isn’t about going for cheap, it is about getting more for less = benefits / price. Wal-Mart forged value merchandising into almost every consumer category they served […]
An old adage about how you create perceptions. When you’re a market leader, you typically don’t want to detract your message by mentioning other players. Conversely, followers play on how they meet needs as compared to others.
Ohhh, Mr. Stewart, on Obama and Clinton: well displayed…