Back Seat Marketers

Now that we’re getting all hyped up on the age of digital, we should start to wonder whether news media are more brands that are the mark of quality than exclusively the creator of content. While starting to use my new cool iPad, I am beginning the migration process from print to digital. This new [...]

So the market drop on Thursday is being considered the result of an accident. Many folks had enjoyed the recent stock market which had moved us a lot further along in feeling like the economy is coming back. But then one uncertainty sends our fragile mindset into a tailspin. The day after the drop, the [...]

Just took another look at the Consumer Sentiment Index thanks to U of Michigan via the St Louis Fed, and it is still at historically low levels…

The hunt for income dollars are coming in all areas. As we’ve covered, distressing times are when business models are broken [Hint: Amazon quietly gets into private labels [...]

Facebook launched vanity URL’s so you can get to a friend’s FB page without searching by name. Good thing, too, cause the name search is a bit wacky if not simply . I am locked in as twitter.com/corysorice and now facebook.com/corysorice. Also, I’ve bought my own domain. Does any of this [...]

Quite interesting to be a part of what my company is going through during this downturn.
In fact, many companies and industries are digging into themselves to find what makes them unique and whether that means anything in this new market. Consumers have changed what they are buying and companies are having to shift gears [...]

I’m amazed right now at how many companies are reeling from poor performance and are not sure where to find growth. Data driven, CRM companies know the score. They are driving business with their existing clients and know how to grow new ones profitably.
Get the word out with your customers that you’re on [...]

Let’s be honest, the stock market turmoil makes great fodder these days. Feeling like we’re getting out of the woods one day leads to punishment the next. I’ve learned to just tune it out and use a few tools to guide me on where things are headed for the economy.
First, The Conference Board posts a [...]

The Pew Research Center has found that the one-time and regular use of social networks by older parts of the US population are starting to take hold. This chart is the true sign of technology taking hold:

While many older parts of the US are not as well penetrated as younger ones, what we’re starting to [...]

This year, financial targets are already blown. Any idea of guessing, er, budgeting for 2009 is extremely difficult. Intel does the right thing and forgoes a 2009 projection and with it, the CEO reminds internal and external constituencies that there is work to be done during the downturn:
“Intel has weathered difficult times in the past, [...]

Windows 7 is launching in Beta and not soon enough. Generally, Vista was a bad launch in that it was years late, obsoleted in-market PC’s, and wasn’t well adopted. Honestly, Vista gets positive impressions from users that have done the switch, but the company struggled with getting demand for its system to make the switch. [...]