Back Seat Marketers

When Lance Armstrong signed up with Radio Shack for a new cycling team, it seemed like a match of convenience. Being a cycling fan that puts in the hours watching Versus, I’ve learned that there are only a few marketers that seem to care to advertise to our quirky US niche audience (not to mention [...]

Transparency is increasingly important to consumers. So how best to provide news that it fears lost loyalty?. Well, my first thought probably wouldn’t be to do an open letter. We consumers hate fees and my guess is that with the iPhone nearing an exclusivity end in the US, AT&T is readying for the worst by [...]

Thanks to Lizdon for pointing to a great post From Tom Brakke on the cave and the flow.
This post goes way beyond investing from my perspective. Tom highlights something far too many companies are falling in the trap of: fast following. The river is getting so easy to follow. Specifically, the data flow is so [...]

Hey, technology debates and clash of the titans notwithstanding, Adobe is taking it’s message to the masses.

We all don’t have to like it, but it is the perfect only way to respond to the PR battle they are losing with Steve Jobs, the ultimate person as Apple’s brand pitchman. I mean, the company just needs [...]

Now that we’re getting all hyped up on the age of digital, we should start to wonder whether news media are more brands that are the mark of quality than exclusively the creator of content. While starting to use my new cool iPad, I am beginning the migration process from print to digital. This new [...]

So the market drop on Thursday is being considered the result of an accident. Many folks had enjoyed the recent stock market which had moved us a lot further along in feeling like the economy is coming back. But then one uncertainty sends our fragile mindset into a tailspin. The day after the drop, the [...]

Just took another look at the Consumer Sentiment Index thanks to U of Michigan via the St Louis Fed, and it is still at historically low levels…

The hunt for income dollars are coming in all areas. As we’ve covered, distressing times are when business models are broken [Hint: Amazon quietly gets into private labels [...]

Facebook launched vanity URL’s so you can get to a friend’s FB page without searching by name. Good thing, too, cause the name search is a bit wacky if not simply . I am locked in as twitter.com/corysorice and now facebook.com/corysorice. Also, I’ve bought my own domain. Does any of this [...]

Quite interesting to be a part of what my company is going through during this downturn.
In fact, many companies and industries are digging into themselves to find what makes them unique and whether that means anything in this new market. Consumers have changed what they are buying and companies are having to shift gears [...]

I’m amazed right now at how many companies are reeling from poor performance and are not sure where to find growth. Data driven, CRM companies know the score. They are driving business with their existing clients and know how to grow new ones profitably.
Get the word out with your customers that you’re on [...]