Back Seat Marketers

Word is that Google+ has over 90 million registered users which is a meaningful, but perhaps a confusing stat. Unfortunately, trial isn’t necessarily going to translate to repeat use or purchase, but the first time through has become critically important. The test of success is moving from trial to repeat in a number of areas [...]

In the last couple of months, there have been a number of newly launched Internet capable products. What is interesting to me is that many of these products are able to connect to you anywhere. But what the ex-Apple people have done with nest.com is offer a product that is more than connected to [...]

Today I set up my iPhone 4S which includes a voice recognition component to a keyboard. My goal for this entry is to use only my voice to provide a blog post of my ideas.
While I think this is a little bit clunky, I do have to admit that the ability to be able [...]

Today’s news of Steve Jobs death strikes a cord of the convergence of a few important elements I can appreciate in a few small ways. Steve’s amazing story is the stuff of the American Dream…
Jobs was an entrepreneur and capitalist at heart. He looked for user problems and directed people’s time and money to steer [...]

When I was getting ready for my career search coming out of college in what was at the time a pretty bad economy, my father told me that I should look at my job search in a couple different ways than just the starting salary. Not making any kind of salary made money important to [...]

I have to admit that watching Apple and Google reshape the publishing landscape is fun as an outsider. Can’t be fun for thhe legacy players that are seeing the value chains being written for them.
Working at a manufacturer, times couldn’t be more intriguing given distribution and education paths are sorting out the credible [...]

When Lance Armstrong signed up with Radio Shack for a new cycling team, it seemed like a match of convenience. Being a cycling fan that puts in the hours watching Versus, I’ve learned that there are only a few marketers that seem to care to advertise to our quirky US niche audience (not to mention [...]

Transparency is increasingly important to consumers. So how best to provide news that it fears lost loyalty?. Well, my first thought probably wouldn’t be to do an open letter. We consumers hate fees and my guess is that with the iPhone nearing an exclusivity end in the US, AT&T is readying for the worst by [...]

Thanks to Lizdon for pointing to a great post From Tom Brakke on the cave and the flow.
This post goes way beyond investing from my perspective. Tom highlights something far too many companies are falling in the trap of: fast following. The river is getting so easy to follow. Specifically, the data flow is so [...]

Hey, technology debates and clash of the titans notwithstanding, Adobe is taking it’s message to the masses.

We all don’t have to like it, but it is the perfect only way to respond to the PR battle they are losing with Steve Jobs, the ultimate person as Apple’s brand pitchman. I mean, the company just needs [...]