Archive for January, 2012
Trial is more than half the battle
View Comments Published by cory January 21st, 2012 in Brand Strategy, Marketing Strategy.Word is that Google+ has over 90 million registered users which is a meaningful, but perhaps a confusing stat. Unfortunately, trial isn’t necessarily going to translate to repeat use or purchase, but the first time through has become critically important. The test of success is moving from trial to repeat in a number of areas [...]
Smart enough
View Comments Published by cory January 10th, 2012 in Innovation, On Track, Strategy, connected home.In the last couple of months, there have been a number of newly launched Internet capable products. What is interesting to me is that many of these products are able to connect to you anywhere. But what the ex-Apple people have done with nest.com is offer a product that is more than connected to [...]