Consumer Sentiment Better Which isn’t Saying Much at Back Seat Marketers

Consumer Sentiment Better Which isn’t Saying Much

Published by cory September 20th, 2009 in Marketing Strategy, Value Marketing.

Just took another look at the Consumer Sentiment Index thanks to U of Michigan via the St Louis Fed, and it is still at historically low levels…

Sep-09 Cons Sentiment

The hunt for income dollars are coming in all areas. As we’ve covered, distressing times are when business models are broken [Hint: Amazon quietly gets into private labels after buying and selling, then charging a commission for its marketplace, now house brands…]

Here’s my bet: Stock market lifts and better #s compared to LY’s melt down will lead to a slightly positive holiday, but capped by unemployment and the lack of credit.