Back Seat Marketers

The Pew Research Center has found that the one-time and regular use of social networks by older parts of the US population are starting to take hold. This chart is the true sign of technology taking hold:

While many older parts of the US are not as well penetrated as younger ones, what we’re starting to [...]

This year, financial targets are already blown. Any idea of guessing, er, budgeting for 2009 is extremely difficult. Intel does the right thing and forgoes a 2009 projection and with it, the CEO reminds internal and external constituencies that there is work to be done during the downturn:
“Intel has weathered difficult times in the past, [...]

Windows 7 is launching in Beta and not soon enough. Generally, Vista was a bad launch in that it was years late, obsoleted in-market PC’s, and wasn’t well adopted. Honestly, Vista gets positive impressions from users that have done the switch, but the company struggled with getting demand for its system to make the switch. [...]

Is it too late for the Detroit 3 to tune up its marketing strategy? In good times and bad, having Unique Selling Propositions (USP’s) are important part of maintaining and growing share. USP’s create a reason to talk to consumers via advertising. In bad times, brand campaigns for the sake of brand recognition die, but [...]

[PhotoKeith's shoot of Josh Ritter at Southgate House on Flickr]
I was talking to PhotoKeith this past week who is a [very good] professional photographer about different ways to grow his business and we both realized just how much value there is in combining a traditional micro-marketing database driven marketing approach combined with Facebook and MySpace.
Professional [...]

While we’ve covered the purpose driven brands, the next two years will also mark the beginning of brands being driven by the people at the companies they work for, or their own businesses. Gary V. is the story worth learning on how a person can drive the sales and marketing of a business by creating [...]