Archive for December, 2008
2009 New Year’s Resolution: Don’t click and drive
View Comments Published by cory December 30th, 2008 in Resolution.Let’s face it, if you’re reading this, you’re likely as addicted to being connected as I am. One thing I’ve realized in 2008 is that one place that needs to be off limits for my online presence is in my car. I’m going to make a conscious effort in 2009 and beyond to avoid driving [...]
Time: A Complicating Variable in Marketing Strategy
View Comments Published by cory December 29th, 2008 in Marketing Strategy, Purpose Driven Brand, Value Marketing.In a product marketing class we took in undergrad, we played a simulation game each week that was supposed to replicate a market with consumers that had shifting preferences over time. All of our teams were given comparative advantages and then had to determine where we fit today in the market, and had to read [...]
2009: The Year of Purpose-Driven Brands
View Comments Published by cory December 28th, 2008 in Branding, Building Steam, Facebook, Google, Marketing Strategy, Relationship Marketing, Value Marketing.The WSJ reports that spending is far off, and the more luxury and discretionary, the less people chose it.
As people hunker down, lose their jobs, see iconic corporations change dramatically, and face a new reality of a more fundamental lifestyle, we’re going to see a shift of importance in creating value. Value in 2007 was [...]