Sense of Urgency + P2P = ‘Dr Pepper is on call’
View Comments Published by cory November 24th, 2008 in Advertising, Dr Pepper, Viral.Being spread on Twitter is a little free promo from Dr Pepper for a free soda to everyone in America. Sure, it is an email list-build exercise like any other, but Twitter makes this incredibly viral and the ticking clock gives it a hot potato kind of feel. As an experiment in meaningless fun turned marketing event, getting the message in time (sort of, they extended it) gives you the sense of being an insider.
Discovered thanks to popacular.com/twitter.