Back Seat Marketers

Obama is going to do his weekly address to the nation not only on the radio, but also on YouTube and posted on his transition site change.gov (from a domainer’s perspective, nice name). He is following the the new social media tenant of person-as-marketer. The most credible person to represent his administration is himself, not his press secretary, not only with access to him via a press conference, but in timely response to the problems and in person. You may not like the political man, but you have to be impressed with the almost Steve Jobs-like persona Obama is putting onto the first weeks of his president-electancy. [Washington Post]