Back Seat Marketers

Here’s a thought, retailers, do something different than super low prices to get my attention. Door busters were interesting, but they’ve run their course, but now, as your shopper, I’m tired of the mayhem that comes with 6 AM start times, elbow throwing and not getting the 1 of 6 ultra-low priced items I went […]

Being spread on Twitter is a little free promo from Dr Pepper for a free soda to everyone in America. Sure, it is an email list-build exercise like any other, but Twitter makes this incredibly viral and the ticking clock gives it a hot potato kind of feel. As an experiment in meaningless […]

The WSJ reports today that P&G and Google are swapping employees to get a better understanding of each other. With P&G as one of the leading advertising companies in the world, this move has long reaching upside for Google and P&G.
I’ve noted that Yahoo and Google shouldn’t be focusing on each other, they should focus […]

Obama is going to do his weekly address to the nation not only on the radio, but also on YouTube and posted on his transition site change.gov (from a domainer’s perspective, nice name). He is following the the new social media tenant of person-as-marketer. The most credible person to represent his administration is himself, […]

No doubt, these times are increasing the focus on value marketing. What is becoming more obvious is the need to increase the focus on ensuring that a company’s strategy has meaningful purpose beyond the financial statements.
What do I mean by purpose? Umair finally kicked me in the head on this one last week […]

Picture via the WorldRenownedPhotographer
If you haven’t voted, go do it. If you have, good for you.
If election polling is directionally correct, we’re going to see a whole group of people feel inspired in a way they never thought they could. Good. We can use a change in tone and our collective view on the […]