Consumer Saving to Trump Spending?
Published by cory October 10th, 2008 in Marketing Strategy.Per BCG on the recent events (thanks to Ryan):
Saving will be more attractive than consuming. Many of the trends we have seen in the past, like trading up, luxury etc. will be stopped or reversed for many consumers – so companies must not simply extrapolate the trend of the past 20 years.
The real key to these value marketing times will be to quickly re-tool and re-focus where products and services should be targeted in terms of price points and value props. Apple is leading the charge with its planned $800 laptop after down shifting its price to $199 on the iPhone.
The responsive players will fair better this holiday season.
Update: Apple missed out on entering the netbook arena at a time when consumers are going to seek cool and cheap instead of just cool.
Add New Comment
Viewing 2 Comments
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks