Consumer Saving to Trump Spending?
View Comments Published by cory October 10th, 2008 in Marketing Strategy.Per BCG on the recent events (thanks to Ryan):
Saving will be more attractive than consuming. Many of the trends we have seen in the past, like trading up, luxury etc. will be stopped or reversed for many consumers – so companies must not simply extrapolate the trend of the past 20 years.
The real key to these value marketing times will be to quickly re-tool and re-focus where products and services should be targeted in terms of price points and value props. Apple is leading the charge with its planned $800 laptop after down shifting its price to $199 on the iPhone.
The responsive players will fair better this holiday season.
Update: Apple missed out on entering the netbook arena at a time when consumers are going to seek cool and cheap instead of just cool.
-
Allan
-
CoryS