Archive for October, 2008
Business Plans = Optimism + New View on the World
Comments Published by cory October 25th, 2008 in Marketing Strategy, On Track, Funny.Dilbert is spot on today about writing up a business plan:
A bit of optimism goes a long way in getting a new project off the ground. I guess folks that start businesses and new projects run at a 10 out of 10 on the optimism scale (which is hard in times like these).
The other […]
Consumer Saving to Trump Spending?
Comments Published by cory October 10th, 2008 in Marketing Strategy.Per BCG on the recent events (thanks to Ryan):
Saving will be more attractive than consuming. Many of the trends we have seen in the past, like trading up, luxury etc. will be stopped or reversed for many consumers – so companies must not simply extrapolate the trend of the past 20 years.
The real key to […]
Who really is the Middle Class?
Comments Published by cory October 7th, 2008 in Marketing Strategy, Middle Class.from psuedopop via Flickr
The Pew Research Firm is helping define the middle class. A battle ground for politics is also so critical for marketers to understand.
Per the Pew summary, here’s a portrait:
12 Percentage of the middle class that say “being wealthy” is very important to them.
14 Percentage of middle class that lost their jobs in […]
Is a ‘No Confidence Vote’ on Companies Fair?
Comments Published by cory October 7th, 2008 in Strategy, Short Selling.via Flickr and Cishore
Stepping outside the norm on marketing, a couple thoughts on short selling and the furthering risks of being a public company.
Fred on shorting:
I’ve been uncomfortable with the “no shorting” rules that the gov’t put in place thursday night. I couldn’t really articulate my discomfort with them, but my buddies Howard and Roger […]