Archive for June, 2008
Disney Learning About Media Management 2.0?
View Comments Published by cory June 22nd, 2008 in Creative Frequency, Disney, Marketing Strategy, Scarcity Marketing.I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is [...]