Archive for June, 2008

Disney Learning About Media Management 2.0?

Comments Published by cory June 22nd, 2008 in Marketing Strategy, Disney, Scarcity Marketing, Creative Frequency.

I watched Disney’s latest tween movie made for TV (with the kids): Camp Rock. OK, standard fair as far as made for TV movies go, but I have to say that Disney seems to be figuring out an updated model for successful media management.
Beyond Scarcity Marketing with events such as Hannah Montana, Disney is […]

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