http://backseatmarketers.com/2008/03/30/on-branding-transparency-disintermediation-and-silly-putty/ Offering Lots of Directions Fri, 21 Nov 2008 17:50:32 +0000 http://wordpress.org/?v=2.1.3 http://backseatmarketers.com/2008/03/30/on-branding-transparency-disintermediation-and-silly-putty/#comment-62 Tony Zambito Mon, 31 Mar 2008 16:37:58 +0000 http://backseatmarketers.com/2008/03/30/on-branding-transparency-disintermediation-and-silly-putty/#comment-62 Very nice perspective on transparency and I think the concept of disintermediation fits in the web context. Online personas, whether people will have one transparent persona or many , is going to affect branding significantly. So, future marketers will have to adapt to the world of marketing to online personas either on a one-to-one basis or a one-to-many basis. Very nice perspective on transparency and I think the concept of disintermediation fits in the web context. Online personas, whether people will have one transparent persona or many , is going to affect branding significantly. So, future marketers will have to adapt to the world of marketing to online personas either on a one-to-one basis or a one-to-many basis.

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